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Yingtao Xie

Senior Trademark Attorney

TEL: +86 (0)20 8667 0621

FAX: +86 (0)20 86672612

Professional Profile


Prior to joing SBZL, Yingtao spent three years as a trademark examiner at the Trademark Examination Cooperation Center (TECC), and also worked as legal counsel at enterprises. Her collective experiences give her a unique perspective from which she is able to draw from when counseling her clients. She also prides herself in taking a practical, hands on approach to client counseling, by working directly with clients to develop trademark protection, enforcement, and avoidance strategies. Yingtao strives to clearly understand a client’s business so that she may provide the tactics and strategies to become an integral asset in achieving the client’s business goals.


Preparation of commercial contracts including licensing, distribution and manufacturing agreements; Assist with the management of client's IP portfolios and strategic planning; Brand creation and architecture from an IP perspective; Domain name issues, social media management and advice surrounding copyright; Develop commercialization strategies from an IP perspective for client projects.

Past Employment Positions

Beijing Trademark Examination Cooperation Center (TECC), as trademark examiner, 2013-2015